The company even opened a physical storefront in its lobby called “Noteworthy by Evernote.” It gave the Evernote groupies - groupies! - who kept showing up at the office something to peruse.īut that was a century ago, in start-up years. At the peak of Evernote’s success, as part of an ambitious plan to expand from software factory to lifestyle brand, the company sold the socks and other “exceptional products that satisfy our desires for greater ease and efficiency,” like high-end scanners and backpacks made by Côte&Ciel, a French boutique. Small had retrieved the socks from a small cabinet at Evernote’s headquarters in Redwood City, Calif., where coders work on its popular note-taking app. Marketing language described them, insanely, as “smart covers for your feet” that shared design principles with productivity software. The knit was Japanese, dense and springy, and contained 1 percent polyurethane. Nice ones: black in the calf, striped in the foot, with matching pops of sky blue at the toe, heel and welt. Smiling cryptically, Ian Small, the chief executive of Evernote, handed me some socks.
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